WELLA
Innovation Hub
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
COMPANY / CLIENT
Wella+CAMPAIGN DATE
23 Feb - 1 MarchSURFACES
The EliteINNOVATION HUB
Lighted PostersRAC
1 107 891Verified ContactsSOV DOOH
75 %GROSS INVESTMENT
1 219 724 EURDISCOUNT
42,4 %NET INVESTMENT
70 000 EUROTHER INFORMATION
This Innovation Lab experience includes a mesmerizing combination of The Elite and an epic take over of the whole facade with 48 window posters backlighted from inside with spotlights.
ELITE
ELITE
Located at a key intersection at Birger Jarlsgatan, next to Stureplan, The Elite is ASPACE’s top of the line, high-impact digital installation in one of Stockholm’s busiest and most prestigious areas.
With real-time audience measurement powered by ASPACE Vision™ the site offers transparent and accurate campaign insights. This one of a kind, high-resolution and full-motion establishment ensures maximum visibility and impact, making it the ultimate platform for brands to stand out in the city’s most exclusive location.
Location
Birger Jarlsgatan 29, Stockholm, Sweden
Screen size
65 sqm
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
Whether you come to us with a brief or seek fresh inspiration, we deliver fast, innovative solutions tailored for maximum outdoor engagement.
From cutting-edge digital formats to groundbreaking activations, we push the boundaries of what’s possible in out-of-home advertising.
Strategically placed in high-traffic areas, our screens provide advertisers with
Unmatched Reach
Engage audiences where they move, work, and shop.
Real-Time Insights
Track actual ad views and attention time with RAC™.
Data-Driven Optimization
Adjust campaigns based on real engagement metrics.