Real insights INSTANTLY
FACIT is the analytics platform where all your data comes to life. Every verified engagement, exposure, and trend is available live, so that you can optimize campaigns without having to wait for reports.
Insights at your fingertips
FACIT turns audience data into actionable insights. Compare campaigns, track creative performance and spot what’s working, all while the campaign is still live. Not in a post-report.
Track performance
Location, time and audience behaviour.
Spot trends
Optimize creatives and placements mid-campaign.
Prove ROI
Transparent and easily exportable reports.
ASPACE Vision™ operates in real time, capturing anonymized human features and behavioral patterns in the surrounding environment, enriched with contextual attributes to generate our key metrics.
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
View directions
GRANULAR METRICS
Gender
Age groups
Vehicles
ASPACE Vision works in real-time to capture anonymised characteristics from people and their behaviour, layered with contextual data to deliver key metrics
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
View directions
GRANULAR METRICS
Gender
Age groups
Vehicles
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
Gaze directions
GRANULAR DATA
Gender
Age groups
Vehicles
Realtime Accurate Contacts
Traditional outdoor metrics provide an estimated number of how many people passed by. RAC tells you how many people actually saw your ad and for how long. ASPACE is the only company that can actually deliver it. Not estimates based on traffic models and not third-party panel surveys conducted after the fact. Verified contacts across every screen, every loop and every campaign, all available the moment they happen.
That means you know exactly what your media budget delivered. And you can prove it.
Verified view count
Know how many people actually saw your ad in real time, without estimates.
Attention & engagement
How long and how many times did they see it? A real measure of ad performance.
Privacy-safe tracking
Get all insights across multiple locations, all with anonymised data.
Validated
FREQUENCY
Tracking unique impressions, anonymously.
Traditional tools simply count impressions, even if it’s the same individual over and over again. Using our Re-Identification (ReID) technology, ASPACE Vision™ assigns an unique ID to everyone seeing your ad and measures for how long and often they see it in real time.
This means
• You know exactly how often and for how long your ads are seen.
• You can optimise placements based on actual engagement not assumptions.
• You can rest assured the tracking is 100% anonymous and aligned with the latest regulatory standards.
