The idea is to create a Spider-Verse experience around The Elite by transforming the street-facing façade and the areas surrounding the screens into a full Spider-Man takeover.

With 100% Share of Voice across the screens, there is room for high-impact creativity and longer storytelling sequences. Combined with physical elements such as spider webs and façade branding featuring Spider-Man villains, this creates a unique opportunity to build something truly immersive.

The ambition is to turn this central location in Stockholm into a living Spider-Verse environment — something that has never been done before, where digital and physical elements come together to create a standout, memorable brand experience.