The establishment of The Marquee at Filmstaden Sergel is an opportunity to create a new landmark in the very heart of Stockholm’s City. Positioned between Hötorget and Sergelgatan, The Marquee will become a natural visual stage for premieres, brand launches, and premium advertisers, a modern interpretation of the classic cinema marquee, designed for a digital era. This collaboration means a strong, long-term and scalable revenue stream with no operational burden. You provide the space, ASPACE build and drive the media business. With ASPACE Vision integrated into the solution, we deliver verified, real-time measurement through RAC (Realtime Accurate Contacts). Advertisers pay only for actual observed views, and we can prove the tangible value each campaign generates. Filmstaden will also be able to analyze and advertise for their own sake. The Marquee is not just a screen. It is a data-driven premium media destination, with Filmstaden as a strategic partner in a future-proof media collaboration.