CUPRA
Innovation Hub
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
COMPANY / CLIENT
CupraCAMPAIGN
RAVALCAMPAIGN DATE
1 week, 2026SURFACES
The Triads - The Elite, The Queen & The ArchINNOVATION HUB
Projection + DOOHRAC
769 252 Verified ContactsSOV DOOH
15%SOV DOOH DURING PROJECTION
100 %PROJECTION
3 hours during 3 eveningsGROSS INVESTMENT
733 626 SEKDISCOUNT
38,81 %NET INVESTMENT
448 950 SEKOTHER INFORMATION
This Innovation Lab experience includes a mesmerizing combination of The Elite and an epic projection domination of the same building of The Elite. A live concert of the big launch of the Cupra Raval, right in the heart of Stockholm. Installed sound amplifications will be added to enhance the experience of the people passing by.- During 3 nights the whole building will come to life together with the content in The Elite-screen. By syncing the content of the facade and the screen the public will enjoy an epic and outstanding Cupra campaign.
- Please observe the price do not include the production of the content of the projection and the screen.
ELITE
ELITE
Located at a key intersection at Birger Jarlsgatan, next to Stureplan, The Elite is ASPACE’s top of the line, high-impact digital installation in one of Stockholm’s busiest and most prestigious areas.
With real-time audience measurement powered by ASPACE Vision™ the site offers transparent and accurate campaign insights. This one of a kind, high-resolution and full-motion establishment ensures maximum visibility and impact, making it the ultimate platform for brands to stand out in the city’s most exclusive location.
Location
Birger Jarlsgatan 29, Stockholm, Sweden
Screen size
65 sqm
The
ARCH
The
ARCH
The Arch is a one-of-a-kind digital installation shaped like an arch, creating a striking visual presence in Östermalm. As the only digital screen in this exclusive area, it offers unparalleled exposure to a distinct and influential audience.
Powered by ASPACE Vision ™ technology, The Arch provides real-time audience analytics, ensuring transparent, data-driven campaign performance. With high-impact visibility in a prime location, it’s the perfect platform for brands looking to engage unique target groups in Stockholm’s most prestigious neighborhood.
Location
Nybrogatan 51, Stockholm, Sweden
Screen size
45 sqm
ELITE
The
QUEEN
Located on Drottninggatan, one of Sweden’s most crowded pedestrian streets, The Queen offers unmatched reach and exposure in the heart of Stockholm. Positioned in a high-footfall shopping and tourist hub, it connects brands with a massive and diverse audience every day.
Powered by ASPACE Vision™ technology, The Queen delivers real-time audience insights and ensures transparent, data-driven campaign performance. With high-impact visibility in a prime retail and urban setting, it’s the ultimate platform for brands looking to make a statement where it matters most.
Location
Drottninggatan 94, Stockholm, Sweden
Screen size
4 sqm
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
Whether you come to us with a brief or seek fresh inspiration, we deliver fast, innovative solutions tailored for maximum outdoor engagement.
From cutting-edge digital formats to groundbreaking activations, we push the boundaries of what’s possible in out-of-home advertising.
Strategically placed in high-traffic areas, our screens provide advertisers with
Unmatched Reach
Engage audiences where they move, work, and shop.
Real-Time Insights
Track actual ad views and attention time with RAC™.
Data-Driven Optimization
Adjust campaigns based on real engagement metrics.