Privacy

At ASPACE, we prioritize data privacy and security. Our technology is designed without tampering with accuracy, avoid the processing of personal data, and thus comply with the General Data Protection Regulation (GDPR), ensuring the highest standards of transparency and user protection. This document outlines how our product and services meet GDPR requirements, leveraging our  technology to revolutionize outdoor advertising while safeguarding personal data.

GDPR-Compliant

To ensure that no PII is processed in the system and thus compliance with GDPR, ASPACE has implemented multiple layers of security and privacy protection:

Anonymized data processing – Unlike traditional tracking systems that gather and store personal information, our technology ensures that all data is anonymized from the moment it is captured.Using our technology means that no PII is processed, ensuring complete protection from processing any PII. We analyze general trends, such as how many people have seen an advertisement and for how long, without ever knowing who those individuals are. This means that no personal data is stored or processed in a way that could identify someone.

No Biometric or Facial Recognition – Some companies use facial recognition or biometric data to measure audience engagement, which raises serious privacy concerns. ASPACE avoids these practices entirely. Our technology focuses solely on aggregated, depersonalized data about advertising performance, ensuring full compliance with privacy laws while still delivering highly valuable insights to advertisers without any GDPR-risks.

Real-Time data processing – Data is anonymized, analyzed and processed instantly without traceability, which means there is no no processing of PII.

Encrypted data handling – Our encryption methods align with industry best practices to provide an additional layer of security.

TECHNICAL MEASURES

To ensure that no PII is processed in the system and thus compliance with GDPR, ASPACE has implemented multiple layers of security and privacy protection:

Privacy by design – Our technology has been developed from the ground up with privacy in mind. Unlike some companies that attempt to add privacy protections later, we built our system to be GDPR-compliant from the start. This means that every feature, from data capture to analytics, is designed to respect user privacy.

Transparency and user control – We believe that privacy and transparency go hand in hand. Clients using our technology have full visibility into what data is collected and how it is processed. Furthermore, they can request specific reports to ensure that their advertising campaigns adhere to the highest technical data protection standards.

Regular compliance audits – To ensure that we stay up to date with the latest technical privacy regulations, we conduct periodic internal audits. These reviews help us identify any potential risks and adjust our practices accordingly. Our goal is not just to comply with GDPR today but to fully ensure integrety and data privacy.

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