ASPACE announces the appointment of Anders Hansson as Head of Sales for ASPACE Vision, our privacy safe measurement platform for outdoor and in store media. Anders brings more than 25 years of experience in enterprise sales, business development, and market expansion, with a consistent record of surpassing targets and building high performing teams.
Anders joins us from Easymeet Digital Services AB, where he served on the management team, built the sales organization, opened new markets and verticals, and helped expand revenue by approximately 20 percent while leading a team of five.
Prior to that he was Sales Director, Northern Europe at Ombori Grid, now Phygrid, where he grew enterprise sales and broadened the offer by introducing complementary hardware such as display, touch, and LED, supported by strategic partnerships with key suppliers.
Earlier, at Visual Art, Anders led Nordic sales, mentored a team of 10 plus sellers, increased sales annually, and helped grow the client base from about 30 to 140 over eight years, while collaborating with major hardware partners including LG, Samsung, and Elo.
Role scope and priorities
In the Head of Sales role, Anders will own the commercial strategy for ASPACE Vision across priority verticals, including retail, grocery, QSR, and logistics, with a focus on scalable licensing and recurring revenue. He will establish rigorous pipeline management and KPI frameworks, strengthen our partner program with screen owners and integrators, and expand our footprint across the Nordics and selected European markets. These responsibilities build directly on Anders proven strengths in team leadership, channel development, and consistent overachievement on sales budgets.
How this hire strengthens ASPACE OOH
- Accelerated enterprise adoption, using Anders track record in complex sales and procurement to shorten cycles and increase win rates.
- Stronger partner ecosystem, informed by his experience structuring collaborations with leading hardware suppliers, which supports our sensor deployment at scale.
- Operational sales excellence, through clear KPI setting, coaching, and CRM discipline, ensuring predictable growth and repeatable processes.
- Market expansion, leveraging Anders background in opening new regions and verticals to extend ASPACE Vision into additional European markets.
Comment from ASPACE
“We are delighted to welcome Anders to ASPACE. His blend of enterprise rigor, partner know how, and hands on leadership is exactly what we need as ASPACE Vision scales from pilots to broad commercial rollouts.”
Douglas Lagercrantz, CEO
About ASPACE
ASPACE is a Stockholm based adtech company. We make outdoor and retail media measurable in real time with privacy safe edge AI, turning screens into accountable media assets and new revenue streams.
Media contact
press@aspace.tech
