ASPACE announces the appointment of Adam Ringqvist as Head of Sales for Out of Home, OOH. Adam is a senior commercial leader in Sweden’s DOOH market, with a proven record of driving revenue, building agency relationships, and packaging premium inventory for measurable outcomes. Recent trade coverage lists Adam among active commercial leaders in the sector, including his current role at ASPACE.
Role scope and priorities
In this role, Adam will lead revenue strategy across the Stockholm landmark portfolio and city network, including The Triads and Moving Billboards. He will standardize packaging, pricing, and pacing, with clear KPIs for reach, frequency, and verified contacts. He will expand programmatic readiness, including Share of Voice trading. He will deepen relationships with media agencies and key accounts, with a focus on multi quarter commitments and creative effectiveness. He will also implement disciplined pipeline management, forecasting, and CRM hygiene for predictable growth.
How this hire strengthens ASPACE OOH
- Faster revenue growth, through proven enterprise selling and agency navigation, which shortens cycles and increases win rates.
- Better monetization of premium sites, through clear product definitions, seasonal playbooks, and performance benchmarks that link spend to verified contacts.
- Programmatic acceleration, by aligning packaging and reporting with buyer workflows, which broadens access to demand.
- Operational excellence, via coaching, repeatable sales motions, and rigorous forecasting that supports investment decisions.
- Stronger partner ecosystem, by collaborating with screen owners, integrators, and measurement partners to scale high quality inventory.
Comment from ASPACE
“We are thrilled to welcome Adam. His market know-how, commercial discipline, and customer focus will help us scale OOH with quality, proof, and momentum.”
Douglas Lagercrantz, CEO
About ASPACE
ASPACE is a Stockholm based adtech company. We make outdoor and retail media measurable in real time with privacy safe edge AI, turning screens into accountable media assets and new revenue streams.
Media contact
press@aspace.tech
