ASPACE today announced a flagship activation with Adidas on The Elite, one of Stockholm’s most prominent large-format digital landmarks within ASPACE’s premium Triads network. The campaign combined large-format digital with projection mapping and bespoke, special-installed lighting, culminating in a 100% Share of Voice (SoV) full-site take-over. The result: a city-center brand moment that fused creative spectacle with transparent, real-time measurement via ASPACE Vision and FACIT.
Located in the heart of central Stockholm, The Elite is engineered for brand theatre—large-format, full-motion creative with commanding sightlines and continuous pedestrian flow. For this activation, Adidas paired a striking screen-led narrative with architectural projection mapping across the immediate façade and custom lighting arrays that extended the visual language into the surrounding streetscape. The creative juxtaposed timeless brand codes with contemporary motion graphics and editorial-style close-ups, designed to hold attention at street level and communicate product detail at scale.
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ASPACE is a Stockholm based adtech company. We make outdoor and retail media measurable in real time with privacy safe edge AI, turning screens into accountable media assets and new revenue streams.
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