VIAPLAY
Innovation Hub
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
COMPANY / CLIENT
ViaplayCAMPAIGN
Husjakt i solenCAMPAIGN DATE
Week 16, 2026SURFACES
The TriadsRAC
1,610,521 Verified ContactsINNOVATION HUB
Facade TransformationSOV THE ELITE
100%SOV THE ARCH & QUEEN
15 %GROSS INVESTMENT
1,386,062 SEKDISCOUNT
34,55 %NET INVESTMENT
907,161 SEKOTHER INFORMATION
We are transforming The Elite on Birger Jarlsgatan into Marbella Old Town to launch Viaplay’s Husjakt i Solen. By dressing the facade in Spanish plaster, installing 48 windows with red geraniums, orange groves, and iconic street signs, we transport Marbella’s soul to Stockholm.The strategy relies on a multi-sensory experience where infrared heat simulates the Spanish sun and unique frames integrate the screens into the architecture. By physically manifesting the Swedish dream home, we create an irresistible destination and selfie-spot. Combined with the digital reach of The Triads, we guarantee a campaign with maximum impact.- The net price include all special builds and implementations. Extra cost is for the digital out of home assets within the screens.
ELITE
ELITE
Located at a key intersection at Birger Jarlsgatan, next to Stureplan, The Elite is ASPACE’s top of the line, high-impact digital installation in one of Stockholm’s busiest and most prestigious areas.
With real-time audience measurement powered by ASPACE Vision™ the site offers transparent and accurate campaign insights. This one of a kind, high-resolution and full-motion establishment ensures maximum visibility and impact, making it the ultimate platform for brands to stand out in the city’s most exclusive location.
Location
Birger Jarlsgatan 29, Stockholm, Sweden
Screen size
65 sqm
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
Whether you come to us with a brief or seek fresh inspiration, we deliver fast, innovative solutions tailored for maximum outdoor engagement.
From cutting-edge digital formats to groundbreaking activations, we push the boundaries of what’s possible in out-of-home advertising.
Strategically placed in high-traffic areas, our screens provide advertisers with
Unmatched Reach
Engage audiences where they move, work, and shop.
Real-Time Insights
Track actual ad views and attention time with RAC™.
Data-Driven Optimization
Adjust campaigns based on real engagement metrics.