FACIT is the analytics platform where all your data comes to life. Every verified engagement, exposure, and trend is available live, so that you can optimize campaigns without having to wait for reports.
Insights at your fingertips
FACIT lets you benchmark your campaigns against each other instantly compare results to understand what works best and why.
Track performance
Location, time and audience behaviour.
Spot trends
Optimize creatives and placements mid-campaign.
Prove ROI
Transparent and easily exportable reports.
ASPACE Vision works in real-time to capture anonymised characteristics from people and their behaviour, layered with contextual data to deliver key metrics
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
View directions
GRANULAR METRICS
Gender
Age groups
Vehicles
ASPACE Vision works in real-time to capture anonymised characteristics from people and their behaviour, layered with contextual data to deliver key metrics
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
View directions
GRANULAR METRICS
Gender
Age groups
Vehicles
REACH
Unique contacts
Frequency
Gross contacts
ENGAGEMENT & ATTENTION
Real-time ad engagement
Attention rate benchmarks
Ad optimizations
OBSERVATION TIME
Total time
Average per person
Gaze directions
GRANULAR DATA
Gender
Age groups
Vehicles
RAC™ is ASPACE’s real-time metric that tells you exactly how many people actually saw your ad. It translates anonymous attention data into verified audience numbers you can trust. Unlike traditional outdoor metrics, which rely on audience estimates, RAC™ gives you:
Verified view count
Know how many people actually saw your ad in real time, without estimates.
Attention & engagement
How long and how many times did they see it? A real measure of ad performance.
Privacy-safe tracking
Get all insights across multiple locations, all with anonymised data.
Validated
FREQUENCY
Tracking unique impressions, anonymously.
Traditional tools simply count impressions, even if it’s the same individual over and over again. Using our Re-Identification (ReID) technology, Aspace assigns an ID to everyone seeing your ad and measures for how long and often they see it in real time.
This means
• You know exactly how often and for how long your ads are seen.
• You can optimise placements based on actual engagement not assumptions.
• You can rest assured the tracking is 100% compliant and anonymous.
