At ASPACE, we prioritize data privacy and security. Our technology is designed to fully comply with the General Data Protection Regulation (GDPR), ensuring the highest standards of transparency and user protection. This document outlines how our product and services meet GDPR requirements, leveraging our technology to revolutionize outdoor advertising while safeguarding personal data.
GDPR-COMPLIANT
Our core technology is built to measure advertising visibility without collecting or storing personally identifiable information (PII). We achieve this through the following key principles:
Anonymized data processing – Unlike traditional tracking systems that gather and store personal information, our technology ensures that all data is anonymized from the moment it is captured. We analyze general trends, such as how many people have seen an advertisement and for how long, without ever knowing who those individuals are. This means that no personal data is stored or processed in a way that could identify someone.
No Biometric or Facial Recognition – Some companies use facial recognition or biometric data to measure audience engagement, which raises serious privacy concerns. ASPACE avoids these practices entirely. Our technology focuses solely on aggregated, depersonalized data about advertising performance, ensuring full compliance with privacy laws while still delivering valuable insights to advertisers.
Real-Time data processing – Data is analyzed and processed instantly, which means there is no long-term storage of raw information. Instead of keeping records that could potentially be exploited, our system extracts insights in real time and then discards the data. This greatly reduces the risk of data breaches or unauthorized access.
Encrypted data handling – For any operational data that needs to be temporarily processed, we apply high-level encryption standards. This ensures that even if data is intercepted, it remains unreadable and useless to unauthorized parties. Our encryption methods align with industry best practices to provide an additional layer of security.
TECHNICAL MEASURES
Data minimization – One of GDPR’s core principles is to limit data collection to what is strictly necessary. ASPACE embraces this principle by ensuring that our system only processes the information required to measure advertising effectiveness. No unnecessary tracking, profiling, or long-term storage of data occurs.
Privacy by design – Our technology has been developed from the ground up with privacy in mind. Unlike some companies that attempt to add privacy protections later, we built our system to be GDPR-compliant from the start. This means that every feature, from data capture to analytics, is designed to respect user privacy.
Transparency and user control – We believe that privacy and transparency go hand in hand. Clients using our technology have full visibility into what data is collected and how it is processed. Furthermore, they can request specific reports to ensure that their advertising campaigns adhere to the highest data protection standards.
Regular compliance audits – To ensure that we stay up to date with the latest privacy regulations, we conduct periodic internal audits. These reviews help us identify any potential risks and adjust our practices accordingly. Our goal is not just to comply with GDPR today but to continue meeting privacy standards as they evolve in the future.
GDPR-Compliant
Anonymized data processing – Unlike traditional tracking systems that gather and store personal information, our technology ensures that all data is anonymized from the moment it is captured. We analyze general trends, such as how many people have seen an advertisement and for how long, without ever knowing who those individuals are. This means that no personal data is stored or processed in a way that could identify someone.
No Biometric or Facial Recognition – Some companies use facial recognition or biometric data to measure audience engagement, which raises serious privacy concerns. ASPACE avoids these practices entirely. Our technology focuses solely on aggregated, depersonalized data about advertising performance, ensuring full compliance with privacy laws while still delivering valuable insights to advertisers.
Real-Time data processing – Data is analyzed and processed instantly, which means there is no long-term storage of raw information. Instead of keeping records that could potentially be exploited, our system extracts insights in real time and then discards the data. This greatly reduces the risk of data breaches or unauthorized access.
Encrypted data handling – For any operational data that needs to be temporarily processed, we apply high-level encryption standards. This ensures that even if data is intercepted, it remains unreadable and useless to unauthorized parties. Our encryption methods align with industry best practices to provide an additional layer of security.
TECHNICAL MEASURES
Data minimization – One of GDPR’s core principles is to limit data collection to what is strictly necessary. ASPACE embraces this principle by ensuring that our system only processes the information required to measure advertising effectiveness. No unnecessary tracking, profiling, or long-term storage of data occurs.
Privacy by design – Our technology has been developed from the ground up with privacy in mind. Unlike some companies that attempt to add privacy protections later, we built our system to be GDPR-compliant from the start. This means that every feature, from data capture to analytics, is designed to respect user privacy.
Transparency and user control – We believe that privacy and transparency go hand in hand. Clients using our technology have full visibility into what data is collected and how it is processed. Furthermore, they can request specific reports to ensure that their advertising campaigns adhere to the highest data protection standards.
Regular compliance audits – To ensure that we stay up to date with the latest privacy regulations, we conduct periodic internal audits. These reviews help us identify any potential risks and adjust our practices accordingly. Our goal is not just to comply with GDPR today but to continue meeting privacy standards as they evolve in the future.