ASPACE is pleased to welcome Henrik Illemann to the team. Henrik joins ASPACE as Agency Lead, strengthening the DOOH sales function with deep media industry knowledge, years of hands-on experience and an innovation mindset that aligns closely with where ASPACE is heading.
Henrik joins ASPACE following nine years at WPP Media, where he worked across client management and insights/analytics and most recently held a position as Sales Manager at an adtech company. That combination of agency-side depth and commercial experience on the technology side is a strong fit for the role, bridging the conversation between ASPACE’s product and the agencies who plan, buy and evaluate DOOH on behalf of their clients.
His arrival comes at a moment when the DOOH market is changing quickly. Advertisers and agencies are increasingly demanding the same level of measurement rigour from outdoor that they expect from digital and ASPACE are leading that shift. Building out the commercial function to meet that demand is a key priority for us and Henrik’s experience on both sides of the agency-adtech relationship makes him a strong addition to that work.
Asked what drew him to ASPACE, Henrik pointed to two things: the team, which he described as a group of professional, inspiring and like-minded people and a genuine belief in the product itself, both the technology and the premium placements that ASPACE represents. Outside of work, he spends most of his time with his son and his dog, stays active at the gym and during the warmer months plays golf and goes wakeboarding. When it comes to food, the spicier the better.
Welcome to the team, Henrik. Great to have you on board.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
Media contact
press@aspace.tech
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