This Innovation Lab experience includes a mesmerizing combination of different outputs to create a Block Domination of Birger Jarlsgatan.

During a week the whole building will come to life, combining major build installations, facade takeovers with the content in The Elite-screen. Adding test drives from a designated Volkswagen parking infront of the location will create a never seen before public Volkswagen campaign.

The proposal is counted on the following outputs:
- 100 % SoV during the whole week, total domination with endless creative possibilities
- Custom made Volskwagen frames around the screens, conseptualizing the area
- Custom made 3D-printed transport cars placed all around the surroundings of the Elite
- Printed foils on all of the 48 windows of the facade - Backlights with LED from inside of the building
- Projection mapping of the facade during two hours on two evennings, between 20.30 - 22.30

Please observe the price do not include the production of the content of the and the screen.