MERCEDES-BENZ
Innovation Hub
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
COMPANY / CLIENT
Mercedes-BenzCAMPAIGN
LaunchCAMPAIGN DATE
Week 16, 2026SURFACES
The Elite + The ArchRAC
607,455 Verified ContactsINNOVATION HUB
Projections MappingHOURS OF PROJECTION
1 evening, 3 hoursSOV DOOH DURING PROJECTION
100 %SOV DOOH
15 %GROSS INVESTMENT
404,632 SEKDISCOUNT
30,81 %NET INVESTMENT
289,965 SEKOTHER INFORMATION
This Innovation Lab experience includes a mesmerizing combination of Impact DOOH at The Elite and The Arch, with a Block Domination of Birger Jarlsgatan.- During one evening, the whole building will come to life, combining an impressive project mapping on the facade together with The Elite-screen.
Included in the proposal:
- Media
- Projection
- Project Management
- Documentation
- ASPACE Vision data - Please observe the price do not include the production of the content of the and the screen.
ELITE
ELITE
Located at a key intersection at Birger Jarlsgatan, next to Stureplan, The Elite is ASPACE’s top of the line, high-impact digital installation in one of Stockholm’s busiest and most prestigious areas.
With real-time audience measurement powered by ASPACE Vision™ the site offers transparent and accurate campaign insights. This one of a kind, high-resolution and full-motion establishment ensures maximum visibility and impact, making it the ultimate platform for brands to stand out in the city’s most exclusive location.
Location
Birger Jarlsgatan 29, Stockholm, Sweden
Screen size
65 sqm
The
ARCH
The
ARCH
The Arch is a one-of-a-kind digital installation shaped like an arch, creating a striking visual presence in Östermalm. As the only digital screen in this exclusive area, it offers unparalleled exposure to a distinct and influential audience.
Powered by ASPACE Vision ™ technology, The Arch provides real-time audience analytics, ensuring transparent, data-driven campaign performance. With high-impact visibility in a prime location, it’s the perfect platform for brands looking to engage unique target groups in Stockholm’s most prestigious neighborhood.
Location
Nybrogatan 51, Stockholm, Sweden
Screen size
45 sqm
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
Whether you come to us with a brief or seek fresh inspiration, we deliver fast, innovative solutions tailored for maximum outdoor engagement.
From cutting-edge digital formats to groundbreaking activations, we push the boundaries of what’s possible in out-of-home advertising.
Strategically placed in high-traffic areas, our screens provide advertisers with
Unmatched Reach
Engage audiences where they move, work, and shop.
Real-Time Insights
Track actual ad views and attention time with RAC™.
Data-Driven Optimization
Adjust campaigns based on real engagement metrics.