L’ORÉAL
The Arch

  • COMPANY / CLIENT
    L'Oréal
  • CAMPAIGN
    Always On
  • CAMPAIGN DATE
    2026
  • SURFACES
    The Arch
  • RAC
    7,043,598 Verified Contacts
  • SOV
    10 %
  • GROSS INVESTMENT
    3,521,799 SEK
  • DISCOUNT
    85,80%
  • NET INVESTMENT
    500,000 SEK
  • OTHER INFORMATION
    Special always on offert to L'Oréal on The Arch, located on the iconic hair salon of Ekman Hair in the hear of Östermalm. L'Oréal will have catagory exclusivity on The Arch and block out all other competitors in this highly valuable location. ASPACE is pleased to offer complimentary format adaptation for all campaigns running on The Arch during the agreed period.
  • Via the VISION Technology, ASPACE guarantees the total number of real people watching the exposed advertisement.
The
ARCH
The
ARCH

The Arch is a one-of-a-kind digital installation shaped like an arch, creating a striking visual presence in Östermalm. As the only digital screen in this exclusive area, it offers unparalleled exposure to a distinct and influential audience.

Powered by ASPACE Vision ™ technology, The Arch provides real-time audience analytics, ensuring transparent, data-driven campaign performance. With high-impact visibility in a prime location, it’s the perfect platform for brands looking to engage unique target groups in Stockholm’s most prestigious neighborhood.

Location
Nybrogatan 51, Stockholm, Sweden

Screen size
45 sqm

ASPACE
Facit
ASPACE FACIT

FACIT is the analytics platform where all your data comes to life. Every verified engagement, exposure, and trend is available live, so that you can optimize campaigns without having to wait for reports.

Strategically placed in high-traffic areas, our screens provide advertisers with

Unmatched Reach

Engage audiences where they move, work, and shop.

Real-Time Insights

Track actual ad views and attention time with RAC™.

Data-Driven Optimization

Adjust campaigns based on real engagement metrics.

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