CLOETTA
Innovation Hub
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
COMPANY / CLIENT
CloettaCAMPAIGN
KexchokladCAMPAIGN DATE
Week 33, 2026SURFACES
The EliteINNOVATION HUB
Facade Takeover + DOOH + Giant BuildsRAC
TBASOV DOOH
100%GROSS INVESTMENT
TBADISCOUNT
TBANET INVESTMENT
TBAOTHER INFORMATION
This Innovation Lab experience includes a mesmerizing combination of different outputs to create a Block Domination of Birger Jarlsgatan.- During a week the whole building will come to life, combining major build installations, facade takeovers with the content in The Elite-screen. Adding sounds and sampling possibilities will create a never seen before public Kexchoklad campaign.
- Please observe the price do not include the production of the content of the and the screen.
ELITE
ELITE
Located at a key intersection at Birger Jarlsgatan, next to Stureplan, The Elite is ASPACE’s top of the line, high-impact digital installation in one of Stockholm’s busiest and most prestigious areas.
With real-time audience measurement powered by ASPACE Vision™ the site offers transparent and accurate campaign insights. This one of a kind, high-resolution and full-motion establishment ensures maximum visibility and impact, making it the ultimate platform for brands to stand out in the city’s most exclusive location.
Location
Birger Jarlsgatan 29, Stockholm, Sweden
Screen size
65 sqm
ASPACE Innovation Hub, we transform ideas into standout outdoor campaigns. Acting as the creative heartbeat of ASPACE, our team collaborates with brands and agencies to develop bold, data-driven concepts that make an impact.
Whether you come to us with a brief or seek fresh inspiration, we deliver fast, innovative solutions tailored for maximum outdoor engagement.
From cutting-edge digital formats to groundbreaking activations, we push the boundaries of what’s possible in out-of-home advertising.
Strategically placed in high-traffic areas, our screens provide advertisers with
Unmatched Reach
Engage audiences where they move, work, and shop.
Real-Time Insights
Track actual ad views and attention time with RAC™.
Data-Driven Optimization
Adjust campaigns based on real engagement metrics.