ASPACE today announced a high-impact theatrical activation with SF Studios, OMD Sweden (part of Omnicom Media) and Sony Pictures Entertainment on The Elite, one of Stockholm’s most prominent large-format digital landmarks within ASPACE’s premium Triads network. Promoting the cinema release of GOAT, the campaign combined large-format digital with architectural projection mapping across the building facade, culminating in a 100% Share of Voice (SoV) full-site take-over for three consecutive evenings (Feb 5–7, 16:00–20:00). The result: a city-center brand moment that fused theatrical scale with transparent, real-time measurement via ASPACE Vision and FACIT.
Located in the heart of central Stockholm, The Elite is engineered for brand theatre. Large-format, full-motion creative with commanding sightlines and continuous pedestrian flow. For this activation, the GOAT campaign extended beyond the screens themselves: bold blue title treatment was projected across the entire facade, transforming the building into a single, unified canvas. The creative carried the editorial tone of a cinematic poster at architectural scale, designed to dominate the streetscape and translate the energy of the film into the physical city environment in the run-up to its theatrical release.
Performance on the campaign reflected the strength of the format. The activation delivered 142,510 RAC (Real Accurate Contacts) with 15,619 unique contacts and an average view time of 4.47 seconds per contact. Total measured viewing time across the activation reached 50.4 hours. Audience composition was broadly distributed across age groups (18–24 to 65+), with a 43/57 female-male split, confirming the broad-reach profile that makes The Elite well-suited to theatrical and entertainment campaigns.
This activation is a clear example of what high-impact DOOH can deliver when creative ambition, the right physical canvas and verified measurement come together. For theatrical clients in particular, where launch windows are short and visibility in the days before opening is critical, the ability to combine facade-scale presence with transparent attention data offers a direct line between brand spectacle and accountable performance.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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