Today, a flagship product activation with Roborock and creative agency Cassini on The Elite, one of Stockholm’s most prominent large-format digital landmarks within ASPACE’s premium Triads network. Marking the launch of the new Saros 20 Sonic, the campaign combined large-format digital with architectural projection mapping across the building facade, fronted by Swedish cross-country skier Frida Karlsson and her own handwritten signature scaled to the height of the building. The activation ran for two consecutive evenings (March 12–13) at 100% Share of Voice (SoV), fusing transparent, real-time measurement via ASPACE Vision and FACIT.
Located in the heart of central Stockholm, The Elite is engineered for brand theatre. Large-format, full-motion creative with commanding sightlines and continuous pedestrian flow. For Saros 20 Sonic, the creative paired Frida Karlsson’s silhouette with the campaign line ”Cheer for Passion” and her signature, hand-drawn at architectural scale across the facade, turning a brand endorsement into a city-centre moment that read as both cultural and confident. Where most product launches rely on detail at small scale, this activation went the other way: claiming an entire building as the canvas and letting the simplicity of the idea carry the message.
Performance reflected the strength of the format. The activation delivered 113,954 RAC (Real Accurate Contacts) across the two evenings, with 25,205 unique contacts. Average view time landed at 6.62 seconds per contact, with 46.4 hours of total measured viewing time and an average view frequency of 3.76 exposures per individual. Meaning the target audience was not just reached, but reached repeatedly and with sustained attention. Audience composition skewed toward 25–34 (27.6%) and 35–44 age range (22.7%), with a 40/60 female-male split.
For a tech product launch, where a new model name and feature set need time to register with an audience, the combination of repeated exposure and a multi-second average view time matters more than raw reach. This activation is a clear example of what high-impact DOOH can deliver when a strong creative concept, a recognisable cultural signal and verified measurement are designed together. It demonstrates the same principle ASPACE keeps coming back to: when the canvas is right and the idea is clear, attention follows and now, it can be measured.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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