ASPACE today announced a new partnership with Acticom, one of Sweden’s fastest-growing Digital Out-of-Home networks, with screens deployed across more than 100 sports arenas, from elite SHL venues to local clubs, tennis halls and training facilities. As part of the partnership, ASPACE Vision™ will be installed across Acticom’s screen network, replacing theoretical reach estimates with verified, real-time audience data on actual exposures, attention duration and audience composition.
Sports arenas are one of the most distinctive media environments in the country: high-frequency, emotionally engaged and concentrated around audiences that are notoriously difficult to reach through other channels. Until now, advertisers buying that inventory have had to rely on traffic-based reach estimates rather than verified attention data. With ASPACE Vision™ in place, brands and agencies can plan, activate and measure arena campaigns against the same standard ASPACE has set across out-of-home and in-store retail media. Privacy by Design, real-time and grounded in actual audience behaviour rather than assumption.
This partnership is an important milestone in our work toward a transparent measurement standard for the entire physical media category. The plan is to scale these insights across Acticom’s network as a foundation for data-driven planning in sports DOOH, helping brands and agencies optimise with real data instead of guesswork. A particular thank you to the Acticom team for trusting ASPACE Vision™ as part of their next chapter, we’re excited about what comes next.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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