ASPACE attended Retail Trends 2026 in Warsaw together with Nanovo Group, joining over 1,000 retail and FMCG leaders for one of Central Europe’s most important annual gatherings on the future of retail. Hosted in the heart of Poland’s fast-growing retail market, Retail Trends has become the central forum where senior decision-makers from across the region come together to align on where the industry is heading. The conversation this year made one direction unmistakably clear. For ASPACE, the event was an opportunity to engage directly with the retailers, brands and partners now shaping how In-Store Retail Media takes shape across the Polish and Central European markets.
The conversations at Retail Trends 2026 confirmed what we’ve seen building through the year: Poland is emerging as one of the most active growth markets in Europe for measurable, tradeable In-Store Retail Media. Retailers in the region are not approaching this category cautiously, they are moving with intent and they are asking the right questions early. How do you measure attention rather than estimate footfall. How do you turn an existing screen network into a tradeable inventory advertisers will pay for. How do you build that infrastructure in a way that is Privacy by Design and scalable across markets. ASPACE Vision™ was built to answer exactly those questions and they were at the centre of every conversation across the day.
Beyond the individual meetings, the broader signal from Retail Trends 2026 was a market in active motion. The combination of 1,000+ retail and FMCG leaders in one room, the energy of the conversations on the floor and the consistency of the questions being asked all pointed the same way: Central Europe is treating In-Store Retail Media as a category to build now, not later. For ASPACE, that confirms the regional opportunity we’ve been working toward, and reinforces why being in the room, in person, with the people making these decisions matters more than ever.
We left Warsaw with new partnerships in motion, sharper conviction in the Central European market opportunity and gratitude to the team at Nanovo Group for the invitation and the on-site collaboration. The physical store, properly measured, is one of the most powerful media channels in the world and Poland is making it clear that the region intends to be at the front of that shift, not behind it.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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