ASPACE attended NextM 2026, the largest marketing and technology event in the Nordics, held at Annexet in Stockholm on May 5 – 6 and hosted by WPP Media. Across two days, the event brought together 1,550 attendees and 80 speakers under this year’s ”Jungle Edition” theme, covering the questions shaping the future of marketing: AI, creativity, attention and how brands stay relevant in an increasingly complex media landscape. For ASPACE, it was a natural room to be in and a stage to contribute to directly.
CEO and founder Douglas Lagercrantz joined the panel ”Breakout 1: The Future of Retail Media in Sweden,” a session exploring how Swedish retailers are transforming physical stores into powerful, data-driven media channels. Alongside representatives bringing together Svensk Handel’s industry expertise, the strategic reach of Bonnier News and WPP’s data-driven agency perspective, the panel examined how to turn in-store screens into a transparent, GDPR-aligned advertising ”currency” that matches the precision of the digital web, the exact problem ASPACE was built to solve.
That framing sits at the centre of everything ASPACE does. For years, physical retail has been rich in audience but poor in measurement: full of high-value moments of attention, yet unable to prove them with the rigour advertisers now expect from digital. Bringing verified, Privacy by Design measurement to in-store screens is how that gap closes and being part of the conversation at NextM, in front of the agencies, retailers and brand leaders driving the shift, is exactly where that standard gets built.
The broader signal from NextM 2026 was clear: retail media is no longer an emerging idea but an active priority across the Nordic market and the appetite to bring digital-level transparency into the physical store has never been stronger. For ASPACE, having a seat on that stage confirms the direction the company has been building toward and the momentum behind it.
About ASPACE
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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