ASPACE attended EuroShop 2026, the world’s leading trade fair for retail, together with long-standing partner Visual Art. Held in Düsseldorf from February 22–26, EuroShop is the single largest gathering of retail decision-makers, store designers and technology partners in the world and the venue where the next phase of physical retail is shaped. For ASPACE, the show was an opportunity to demonstrate how ASPACE Vision™ turns in-store screens from operational signage into measurable, scalable and commercially effective In-Store Retail Media networks. We took that conversation directly to the European retailers, agencies and media owners now building those networks at scale.
The conversations at this year’s EuroShop confirmed what we’ve seen across markets throughout the past year: In-Store Retail Media has moved from concept to active build-out. Retailers across Europe are no longer asking whether to monetise their physical environments, they are asking how to do it in a way that meets the rigour advertisers expect from digital. That requires infrastructure able to forecast audience volume, activate campaigns in real time and measure delivery against verified attention rather than estimated traffic. ASPACE Vision™ was built specifically for that requirement and it was the foundation of every meeting at the booth across the five days.
Beyond the booth, the broader signal from EuroShop 2026 was a category in active formation. The technology, the measurement standards and the commercial models for In-Store Retail Media are converging quickly. The next 12 to 24 months will determine which retailers position their store networks as accountable media assets and which leave that revenue on the table. The energy was a clear indication that European retail has decided which side of that divide it wants to be on. Privacy by Design measurement, real-time audience intelligence and unified ecosystems that scale across store estates were not fringe topics this year, they were central to the conversation.
We left Düsseldorf with new partnerships in motion, sharper conviction in the European market opportunity and a clear sense of why this moment matters. The physical store, properly measured, is one of the most powerful media channels in the world and the infrastructure to prove it is now in place. Thank you to everyone who stopped by our booth to talk in-store Retail Media, data and real in-store audiences with us. The conversations don’t end when the fair closes, they’re just getting started.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
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