ASPACE has advanced to the Slush 100 Top 20 in Helsinki, selected as one of twenty semifinalists from an initial field of one hundred startups across Europe and North America. The Top 20 is chosen by the investor teams at Cherry Ventures and General Catalyst following a review of pitch videos submitted by the Top 50, and represents the stage at which the competition becomes a live semifinal. Advancing this far confirms that independent, sector-experienced investors see both the technology and the commercial thesis as credible and scalable.
Reaching the Top 20 brings ASPACE into the semifinal round at Slush 2025 in Helsinki on November 19, competing on the Startup Stage for a place among the Top 3 finalists. Ahead of that, semifinalists take part in a dedicated learning session and a celebratory dinner alongside the competing funds, a format designed to deepen relationships with Cherry Ventures and General Catalyst before the final evaluation. The grand prize for the overall winner of Slush 100 is a €1,000,000 equity investment.
For ASPACE, the practical value of reaching this stage goes beyond the competition itself. Being evaluated and selected by two of Europe’s leading early-stage funds strengthens our position in ongoing investor conversations, adds external validation to our measurement standard for physical media, and increases our visibility among enterprise buyers and potential commercial partners attending Slush. It also gives us a concentrated period of structured feedback that will sharpen both our pitch and our go-to-market priorities heading into 2026.
ASPACE is a Stockholm-based adtech company specialising in Privacy by Design, AI-powered audience measurement for DOOH and in-store Retail Media. ASPACE Vision™ is deployed across out-of-home and retail environments in Sweden and internationally, providing real-time, verified campaign data through the FACIT analytics platform.
Media contact
press@aspace.tech
